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MAY THE SOURCE BE WITH YOU: Legendary marketing campaign back for another year on May 4th
by The Source Team | January 7, 2025

The Source first opened its doors in August 2019 in Bentonville, Arkansas. Back then, we were a small dispensary with only a handful of employees. Over the years, our crew has grown to over fifty people, but a few of the OG team still remain. Lenny Blankenship is one of the rare few who has been with us since the beginning.
If you can’t recall who Lenny is, he’s the Jerry Garcia doppelganger with the boisterous laugh that makes you laugh right along. As a significant member of The Source team, we highlight Lenny this May the Source Day.
Lenny was born in Gary, Indiana, in May 1971. He moved to Arkansas for a new start in life on Valentine’s Day in 1995. Lenny met his future wife not long after moving to the Natural State. They were married in 2003 and share a 13-year-old daughter together.
In his free time, Lenny enjoys a myriad of hobbies. He loves being outdoors and loves doing outdoor activities such as canoeing. He is a lover of all kinds of music and is an avid reader with a deep appreciation for poetry.
Before becoming a full-time cultivator, Lenny worked as a budtender or “patient-consultant” at The Source. He found his calling in the growth! A cannabis lover at a young age, Lenny discovered the benefits of cannabis early on. Lenny always preferred a more natural, homeopathic lifestyle, and cannabis helped enable that lifestyle. When he was younger, Lenny used cannabis for recreational purposes. As he’s grown and learned more about the cannabis plant, he now mostly uses it for medicinal and spiritual purposes. He loves the broad spectrum of cannabis, and it’s power to treat everything from physical pain to mental health issues. “Amazing effects. We don’t know all it can do,” he marvels. Lenny shows off freshly harvested clones with his colleagues: Rob Garcia, Arianna Pascoe, and Jonathan Thompson. Lenny’s favorite way of consuming cannabis is with flower, and he prefers smoking joints or cones. He also enjoys vaping carts because of the convenience. When asked if he could only smoke one strain for the rest of his life, Lenny took a minute to think about it when his colleague Ariana Pascoe, blurted in his ear, “It better be In The Flow!” Lenny laughed and said, “Actually, it is,” stating Danky Kong as his favorite. Lenny states a common misconception about cannabis he would like to change is the notion that cannabis makes you lazy. For people new to cannabis, Lenny advises, “Enjoy it. Don’t be afraid of it. Understand it.” Lenny has been with The Source since July 2019, one month before the store officially opened, and is the clever mind behind our borrowed motto, “May the Source be with you.” He says someone sneezed one day, and he responded with the famous Star Wars line when the idea clicked. Grower Rob Garcia notes that cloning is one of the most delicate parts of the grow process, “From this point forward, we will be with this plant through its entire life cycle. It’s amazing to watch them grow.” Lenny started working for The Source as a budtender and is now part of our Grow team. Besides being surrounded by cannabis, his favorite part about working for The Source is the family that he’s gained. When asked why he joined the cannabis industry, he said, “I was made for this shit! And I got lucky.” Come visit Lenny this Thursday at a pop-up in our lobby. He’s going to be talking about terpenes, and we will be giving away stickers and magnets in order to commemorate our favorite Source holiday! Our Rogers storefront is located at 4505 W Poplar St, Rogers, AR 72758 and is open daily from 10 am - 8 pm.